Why fashion blogging isn’t always fun

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Hey. Some time ago in my Fashion section I published a list of all fashion sites that have been collaborating with me over the years on many different fashion programs. I described each program, website, how we firstly started the collaboration method and many other details about each of them so I would recommend to check out those PROs of being fashion blogger before you check this CONs I’m about to share with you.

Nor me nor any other fashion bloggers talk much about the struggles connected to working as a fashion blogger as we’re all probably too thrilled to be considered fashion bloggers in a first place, be honored to work with fashion brands and even earn money doing something we’re passionate about. I’m so so grateful for all of the opportunities I got and it’s so unbelievable that I’m doing what I do and I wouldn’t change it for the world – but it’s not all fun and games as we make it look like on the internet.

Reality of being fashion blogger or any other blogger comes with many struggles such as writers block. What do you say about each particular fashion trend, individual item or brand that would capture your opinion without being too subjective or too objective, negative or too positive.

How many ways are there to describe a dress without repeating yourself?

What can you say about a brand that sucks but is paying  you well?

You gotta edit your opinion to be what the companies wants to hear rather than your honest thoughts so suddenly you turn into promoter instead of fashion blogger. You do what the companies tell you to, share what they want you to and at the time they need you to and this is what I hate the most about the thing I love – you become a sell out. 

Can anyone blame you for doing your best, trying to provide for yourself  ? If someone said to you ” hey I’ll give you money if you say you like my product” wouldn’t you do it ?

If you’re not full-time blogger and you have some other day job or you even study like I did it’s so hard to find spare time to blog. It’s not like all blogging requires is to type down words in one sitting and hit publish. You have to come up with a topic, think about what you’re gonna write about, choose photographs – if you do review of fashion items you gotta take photographs wearing the item and try to make the item look as good as possible (not always as easy as it might sound) . You gotta edit your final text, proofread and publish but that’s not the end. You gotta promote your article – gotta put yourself out there. Share your work on your social media – repeatedly. It doesn’t really matter how good writer you are if no one’s gotta read your work.

You don’t need readers and popularity for your own sake but because of constant emails from companies asking why you’re not trying harder? Why are your sale results not as good as they used to be? Why you’re not posting ? What happened?

So again and again you’re defending yourself that you’re doing your best and you just can’t force your readers to buy product you’re promoting if they’re simply not interested. It makes me feel so miserable and annoyed with the companies that expect immediate results.

Language barrier is also a huge problem – not from my side as I think I speak english pretty well for my second language –  but many stores are based in China and other related countries and sometimes I have a hard time understanding their emails. There is this one store that kept messaging me for collaboration over 2 years now and every time they send me just the inviting message and I want to accept the collaboration so badly I even send out the codes for them to set up but I never got reply message only inviting message again and again. It was newly opening japan style store so I guess they don’ know how to collaborate with bloggers yet.

Also I receive so many messages from starting up stores asking for explanation how fashion programs works and I try to help but again language barrier is a problem.

Lack of communication from companies sites is so annoying and unprofessional and the main reason why I ended some collaborations. Sometimes websites change email address or blogger collaboration staff changes and they don’t even bother telling you.

You can’t always trust sites being honest in your earings – there are sites that allows you to see your sale or traffic results personally but many just message you how much you earned and you have to trust them cuz you just don’t have any other option.

This CONs goes globally for most of the stores but let me tell you about all of the  negatives of each site I’ve been collaborating with from my FASHION list:

Poppyapparel  – My first instagram collaboration

promised 10% off for my followers if the use my discount code Nat7x and 30% of the sale goes to my pocket.

reality – no idea ho much I earned yet as I never heard from them again. No one ever replied to my emails so I stopped posting for them

Heyahey – so young store they don’t have many products to offer

promised my followers 5% off with discount code renegade and 5% for me from each sale I make

reality – never made any sale as they had like 10 shirt in their selection and they message me like once a year saying they just uploaded some new clothes

Bellatrixonline – ghotick store – very expensive

promised 10% off for my followers with code renegade and 10% for me from each sale and one product for me after 3 sales I make

reality – never made any sale I guess cuz when I messaged them asking about it they never replied so I postponed posting for them until they reply ( I would love to continue with this one as their products are really nice and something different from the rest of the stores)

Cuteharajuku and Womensfashion – I guess they are no longer valid

promised 10% off with discount code renegade and 10% for me

reality – they stopped replying like a year ago and even stopped uploading new items so I guess they went down but I can’t be really sure cuz they never let me know.

I actually made 2 sales for them and never got the money cuz I said it was ok if they pay me after 5 sales so I’ll get bigger amount later on and they will also send me one item from their store of my choice but I guess that’s not gonna happen – so I stopped posting for them

Banggood – like eBay or aliexpress

promised 10% for me from each sale

reality – rules changed and now I’m supposed to get pay by categories I sell in and I get like 4-8% from each sale. Their products are so cheap so I only get few cents from a sale and I can withdraw money only after I earn at least 20$ and that could take really long time so it’s not really worth my time (shame cuz I really like that they offered many categories and not just clothes)

We also worked on review program but then something changed and they refused to send me any more items – well they never replied when I asked for some.

Youvimi – japan style items

promised 10% off for my followers with code renegade and 10% for me

reality – I made 3 sales and actually got paid via paypal but now for like 4 months no one is answering my emails so I postponed our collaboration untill I figure out if it’s still valid

Yoins – I didn’t even bothered to write article about them

Our collaboration took like 2 weeks and I got paid 1$ for each post I made for them – got the money and I never heard from them again

Shein 

Promised vs realty – we were working on blogger review program meaning I didn’t;t get paid in money but in clothes I wrote about. I got like 1-2 pieces every month to write about but after a year and a half rules changed and they couldn’t send me clothes no more so we switched to basic sales program where I would get 10% off each sale but after few months they stopped replying to my emails. I found out that shein offers collaboration through shareasale so I rejoined the program via different platform, got new codes and I get 10% off each sale I made and I get regular emails from site again – so I took this chance and asked why they stopped our first collaboration and I don’t know if they just didn’t understand what I was complaining about and I’m gonna put our email communication here cuz you just got to see that. Here is what I wrote to shein :

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and this is what they reply:

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I mean was I not clear or what is going on ? I reread both emails over and over again and I still don’t understand why shein stopped communicating with me or why are they blaming romwe.

So I’m not really focusing on shein collaboration anymore.

Newchic – the main reason why I decided to write all fo this down.

Recently I posted Newchic 4th birthday and yes it was sponsored.  I got email from newchic asking if I wand to promote newchic anniversary in additional promotion besides ou regular one in exchange for NC product of my choice once the anniversary is over. I wrote down that article as it truly was a good sale deal and the items were really cheap. I added my track code NC send me to the links I shared on there. I promoted this post on my tumblr blogs several times and my instagram as well. Because of google shortener I could track the traffic I brought to newchic myself and it was around 100 clicks per day.

When I messaged them about my final sale results they told me I got no sales and 20 clicks. I was so confused cuz I clearly saw much more clicks than just 20. Turned out they send me wrong tracking code and they couldn’t even admit their mistake ! Just told me to continue posting with new code and offered me new “program” where they wanted me to post 40 posts for them for just 20$. That’s just ridiculous – when I stared with NC I would earn 80$ a month but then the staff changed, rules changed, discount codes changed ( like every other month – what was so upsetting cuz I was supposed to keep updating new end new codes every time they changed it) and apparently tracking codes changed too without bothering to tell me (even though I send them the post before the anniversary to check if everything was ok with that)

Newchic behaved very unproffesionally, their products are cheap I admit that but they just  don’t have good product photos and when something is not physically appealing to customer there’s not a chance he’s gonna buy it no matter how cheap it is. Quality of products are adequate the prices – and that’s the truth I could not share with my audience when I was collaborating with them.

I feel bad for “talking dirty” about them now that I’m no longer working for them but that’s the reality of working with them. They are so pushy – kept bothering me all the time to post more and why I’m not posting more and why no one is buying their items. Well your items suck that’s why no one wants them.

I got 3 items from newchic – Black and white dress I wore only on this photo shoot cuz they came in too big, one pink top I didn’t even wrote about cuz it got stretched out almost immediately after receiving and this Pink cardigan that is actually good and I stand by that review.

From the long list of fashion brands I’ve collaborated with there are only 2 that never disappointed me.

Romwe – same program as Shein but at least they reply to my emails and offer my followers additional sales such as 5$ off 69+$ orders  with my discount code Natalia and their products are quite good so I don’t have to lie in my romwe reviews. 

(in recent weeks romwe was not answering my emails as well but I just don’t want to jump into conclusions jet)

Beautifulhalo – was my first ever store to collaborate with and it was number one ever since. I don’t think any website could ever beat the standards bh set for my fashion blogger collaborations ever.

Professional approach, always answer the emails next day , pay money on time, I can track  results myself, transparency, good products, great amount of goods and aesthetically shot official product photos so it’s appealing for customers – easy for me to promote them and make a sale.

Over the 4 years that I’ve been fashion blogger I got the most positive experiences with beautifulhalo :

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I love what I do but as everything in life it has its ups and downs. Even thought it  gets to my nerves sometimes but most of the time I just feel so blesses with this opportunities.

Thank you for your attention

xo Natalia

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Natalia 22 Slovak. Read about my passion for fashion, travel and personal experiences.

15 thoughts on “Why fashion blogging isn’t always fun

  1. Thanks for the perspective. You’re quite talented, which earns recognition, but that also brings pressure – and complications. I used to think, “It must be nice to have such an active following.” I still believe that, actually, but I never considered the price you pay for it. Your article illustrates the point well.

    Liked by 3 people

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